I'm Taiyaki Cafe
Provides sweet experience for everyone traditional Japan to enjoy.
Overview
鯛焼き結合多元文化與風味，融合北海道紅豆、蒙特婁麵粉與京都抹茶，打造獨特的日式咖啡館體驗。根植於溫哥華多元的城市精神，每一口都蘊含著連結、傳承與現代創意。
鯛焼き Taiyaki celebrates a fusion of cultures and flavors — blending Hokkaido red beans, Montreal flour, and Kyoto matcha into a unique Japanese café experience. Rooted in Vancouver’s multicultural spirit, it embodies connection, heritage, and modern creativity in every bite.
Insight
情感面：
外國旅客被日本的靜謐優雅與工藝精神吸引，渴望的不只是味道，而是真實的文化體驗。
行為面：
他們曾在街頭品嚐鯛魚燒，卻嚮往能在融合傳統與設計的精緻空間中，體驗更高品質的氛圍。
需求面：
他們希望以現代視角重新詮釋日本傳統，一種兼具職人精神、美感與記憶點的甜點。
洞察語句：
「我想體驗日本的傳統，但以一種現代、細膩、有意識的方式——讓我不只記得味道，也記得那份感覺。」
Emotion: Foreign visitors are drawn to Japan’s quiet elegance and craftsmanship, seeking not just flavor but a truly authentic experience.
Behavior: They’ve tried street-style taiyaki, but yearn for a refined space where tradition meets design and quality meets calm.
Need State: They want a modern reinterpretation of Japanese tradition — artisanal, beautiful, and memorable.
Insight Statement: “I want to experience Japan’s tradition in a modern, thoughtful way — something memorable for both its taste and its feeling.”
Category
Visual Identity
Client
Yusei Echizen
Year
2024
Role
Designer
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I'm Taiyaki Cafe
Provides sweet experience for everyone traditional Japan to enjoy.
Category
Visual Identity
Year
2024
Client
Yusei Echizen
Overview
鯛焼き結合多元文化與風味，融合北海道紅豆、蒙特婁麵粉與京都抹茶，打造獨特的日式咖啡館體驗。根植於溫哥華多元的城市精神，每一口都蘊含著連結、傳承與現代創意。
鯛焼き Taiyaki celebrates a fusion of cultures and flavors — blending Hokkaido red beans, Montreal flour, and Kyoto matcha into a unique Japanese café experience. Rooted in Vancouver’s multicultural spirit, it embodies connection, heritage, and modern creativity in every bite.
Insight
Emotion:
Foreign visitors are drawn to Japan’s quiet elegance and craftsmanship, seeking not just flavor but a truly authentic experience.
Behavior:
They’ve tried street-style taiyaki, but yearn for a refined space where tradition meets design and quality meets calm.
Need State:
They want a modern reinterpretation of Japanese tradition — artisanal, beautiful, and memorable.
Insight Statement:
“I want to experience Japan’s tradition in a modern, thoughtful way — something memorable for both its taste and its feeling.”
情感面：
外國旅客被日本的靜謐優雅與工藝精神吸引，渴望的不只是味道，而是真實的文化體驗。
行為面：
他們曾在街頭品嚐鯛魚燒，卻嚮往能在融合傳統與設計的精緻空間中，體驗更高品質的氛圍。
需求面：
他們希望以現代視角重新詮釋日本傳統，一種兼具職人精神、美感與記憶點的甜點。
洞察語句：
「我想體驗日本的傳統，但以一種現代、細膩、有意識的方式——讓我不只記得味道，也記得那份感覺。」