nu4pet
Pet Supplier Collections
Overview
這款為 nu4pet 設計的寵物食品包裝，採用了充滿活力與玩心的美學風格，喚起童心般的喜悅。它針對將貓狗視為家人一樣疼愛的飼主，融入可愛且溫馨的設計語調。產品主打高蛋白、低碳水的配方，強調更健康的寵物飲食，同時添加具功能性的保健成分。
The pet food packaging designed for nu4pet embraces a vibrant and playful aesthetic, evoking a sense of childlike joy. It caters to pet owners who see their dogs and cats as beloved family members, incorporating an adorable and nurturing style. The product highlights a high-protein, low-carb formula, promoting a healthier diet for pets while also featuring functional health-boosting ingredients.
Insight
在設計這款包裝時，品牌希望藉由更具玩味與吸睛的視覺風格，強化品牌形象以吸引消費者。市場調查顯示，儘管本地品牌選擇有限，但飼主對信任品牌的忠誠度相當高。因此，行銷策略著重於高頻率更新的季節性包裝設計，藉此快速吸引新顧客的注意。這種策略能在初期建立品牌知名度，並在長期發展中擴大產品觸及面，同時培養穩定的信任與品牌信譽。
When designing this packaging, the company aimed to enhance the brand’s visual identity by making it more playful and eye-catching to attract consumers. Market research revealed that while there are limited local brand options, pet owners tend to have a strong loyalty to trusted brands. Therefore, the marketing strategy focuses on highly iterative seasonal packaging that can be quickly updated to capture new customers’ attention. This approach helps establish initial brand awareness, while in the long run, expanding product reach and building lasting trust and credibility.
Category
Package Design
Client
Withpet.Inc
Year
2020
Role
Designer
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NEXT PROJECT
nu4pet
Pet Supplier Collections
Category
Package Design
Role
Designer
Year
2020
Client
Withpet.Inc
Overview
這款為 nu4pet 設計的寵物食品包裝，採用了充滿活力與玩心的美學風格，喚起童心般的喜悅。它針對將貓狗視為家人一樣疼愛的飼主，融入可愛且溫馨的設計語調。產品主打高蛋白、低碳水的配方，強調更健康的寵物飲食，同時添加具功能性的保健成分。
The pet food packaging designed for nu4pet embraces a vibrant and playful aesthetic, evoking a sense of childlike joy. It caters to pet owners who see their dogs and cats as beloved family members, incorporating an adorable and nurturing style. The product highlights a high-protein, low-carb formula, promoting a healthier diet for pets while also featuring functional health-boosting ingredients.
Insight
在設計這款包裝時，品牌希望藉由更具玩味與吸睛的視覺風格，強化品牌形象以吸引消費者。市場調查顯示，儘管本地品牌選擇有限，但飼主對信任品牌的忠誠度相當高。因此，行銷策略著重於高頻率更新的季節性包裝設計，藉此快速吸引新顧客的注意。這種策略能在初期建立品牌知名度，並在長期發展中擴大產品觸及面，同時培養穩定的信任與品牌信譽。
When designing this packaging, the company aimed to enhance the brand’s visual identity by making it more playful and eye-catching to attract consumers. Market research revealed that while there are limited local brand options, pet owners tend to have a strong loyalty to trusted brands. Therefore, the marketing strategy focuses on highly iterative seasonal packaging that can be quickly updated to capture new customers’ attention. This approach helps establish initial brand awareness, while in the long run, expanding product reach and building lasting trust and credibility.