7Van
Local Brazilian Jiu Jitsh Academy in Vancouver, BC
Overview
本專案旨在為溫哥華在地社區的巴西柔術（BJJ）學校，打造一個系統化、易於導航的課程網站。網站的核心目標是清晰地呈現成人、青少年、孩童等不同年齡層的課程路徑，並將宛如家人般溫暖連結的社群精神融入網站的設計與敘事中。網站需超越單純的課程時間表，成為一個傳達 BJJ 哲學、社區參與感和課程進度的整合平台。
This project aims to develop a systematic and easily navigable course website for a local Brazilian Jiu-Jitsu (BJJ) school in Vancouver. The core objective is to clearly present course pathways for different age groups—adults, teens, and children—while integrating the spirit of warm, family-like connection into the site's design and narrative. The website must go beyond a simple schedule to serve as an integrated platform that conveys BJJ philosophy, a sense of community involvement, and student progress.
Problem Statement
溫哥華在地巴西柔術學校缺乏一個系統化、且能清楚區分成人、青少年和孩童課程的網站。此外，現有的線上呈現方式未能有效傳達其『宛如家人般連結』的溫暖社區氛圍，阻礙了家庭用戶群的招募和社群認同感的建立。
The local Brazilian Jiu-Jitsu school in Vancouver lacks a systematic website that clearly differentiates courses for adults, teens, and children. Furthermore, its current online presence fails to effectively convey its warm, 'family-like connection' community atmosphere, hindering the recruitment of family user groups and the establishment of brand identity.
Competitor
溫哥華在地巴西柔術學校缺乏一個系統化、且能清楚區分成人、青少年和孩童課程的網站。此外，現有的線上呈現方式未能有效傳達其『宛如家人般連結』的溫暖社區氛圍，阻礙了家庭用戶群的招募和社群認同感的建立。
The local Brazilian Jiu-Jitsu school in Vancouver lacks a systematic website that clearly differentiates courses for adults, teens, and children. Furthermore, its current online presence fails to effectively convey its warm, 'family-like connection' community atmosphere, hindering the recruitment of family user groups and the establishment of brand identity.
CSD Matrix
溫哥華在地巴西柔術學校缺乏一個系統化、且能清楚區分成人、青少年和孩童課程的網站。此外，現有的線上呈現方式未能有效傳達其『宛如家人般連結』的溫暖社區氛圍，阻礙了家庭用戶群的招募和社群認同感的建立。
The local Brazilian Jiu-Jitsu school in Vancouver lacks a systematic website that clearly differentiates courses for adults, teens, and children. Furthermore, its current online presence fails to effectively convey its warm, 'family-like connection' community atmosphere, hindering the recruitment of family user groups and the establishment of brand identity.
User Persona
溫哥華在地巴西柔術學校缺乏一個系統化、且能清楚區分成人、青少年和孩童課程的網站。此外，現有的線上呈現方式未能有效傳達其『宛如家人般連結』的溫暖社區氛圍，阻礙了家庭用戶群的招募和社群認同感的建立。
The local Brazilian Jiu-Jitsu school in Vancouver lacks a systematic website that clearly differentiates courses for adults, teens, and children. Furthermore, its current online presence fails to effectively convey its warm, 'family-like connection' community atmosphere, hindering the recruitment of family user groups and the establishment of brand identity.
Category
Web/Mobile
Service
UIUX design
Year
2023
Role
UIUX designer
01 Discover
01 Discover
01 Discover
NEXT PROJECT
7Van
Local Brazilian Jiu Jitsh Academy in Vancouver, BC
Category
Web/Mobile
Service
UIUX Design
Year
2023
Client
Rafael Campos Da Silva
Team
Maryin Ortiz, Jose Lay, Ayako Sensei, Pin Chen Lin
Overview
本專案旨在為溫哥華在地社區的巴西柔術（BJJ）學校，打造一個系統化、易於導航的課程網站。網站的核心目標是清晰地呈現成人、青少年、孩童等不同年齡層的課程路徑，並將宛如家人般溫暖連結的社群精神融入網站的設計與敘事中。網站需超越單純的課程時間表，成為一個傳達 BJJ 哲學、社區參與感和課程進度的整合平台。
This project aims to develop a systematic and easily navigable course website for a local Brazilian Jiu-Jitsu (BJJ) school in Vancouver. The core objective is to clearly present course pathways for different age groups—adults, teens, and children—while integrating the spirit of warm, family-like connection into the site's design and narrative. The website must go beyond a simple schedule to serve as an integrated platform that conveys BJJ philosophy, a sense of community involvement, and student progress.
Problem Statement
溫哥華在地巴西柔術學校缺乏一個系統化、且能清楚區分成人、青少年和孩童課程的網站。此外，現有的線上呈現方式未能有效傳達其『宛如家人般連結』的溫暖社區氛圍，阻礙了家庭用戶群的招募和社群認同感的建立。
The local Brazilian Jiu-Jitsu school in Vancouver lacks a systematic website that clearly differentiates courses for adults, teens, and children. Furthermore, its current online presence fails to effectively convey its warm, 'family-like connection' community atmosphere, hindering the recruitment of family user groups and the establishment of brand identity.
Competitor
在地 BJJ 學校
學習其課程結構與帶狀課程（Belt Progression）的呈現，以及試上課程（Trial Class）的註冊流程。
大型綜合健身中心
學習其家庭會員方案的推廣、多世代活動的排程模式，以及網站的通用易用性。
其他武術/運動網站
學習其兒童安全/紀律的強調方式，以及成功故事（如學員進步）的敘事技巧。
Local BJJ Schools
Study their presentation of course structure, belt progression, and the trial class registration process.
Large General Fitness Centers
Learn their promotion of family membership plans, multi-generational activity scheduling, and general website accessibility.
Other Martial Arts/Sports Sites
Study their emphasis on child safety/discipline and narrative techniques for success stories.
CSD Matrix
Certainty | Assumptions | Doubt | |
網站需清楚區分成人、青少年、孩童課程。網站設計必須體現溫暖和社區感。 | 網站上的家庭包裝（Family Package）會顯著提高轉換率。初學者需要一個「BJJ 簡介」非威脅性頁面。 | 社區中的哪些數位工具（如 App、行事曆）對家長最實用？學員最想追蹤哪些進度指標？ | |
The website must clearly separate courses for adults, teens, and children. The design must embody warmth and a sense of community. | A visible 'Family Package' option on the site will significantly increase conversion rates. Beginners require a non-intimidating 'Intro to BJJ' page. | Which digital tools (e.g., apps, calendars) are most useful to parents in the community? Which progress metrics do students most want to track? |
User Persona
王麗莎 (Lisa Wang) - 家庭決策者 (The Family Gatekeeper)
背景 (Background) | 38 歲，溫哥華在職母親，育有兩個不同年齡的孩子（12 歲和 7 歲），希望找到一種能讓全家人一起活動或同步訓練的運動。 | 38, working mother in Vancouver with two children of different ages (12 and 7). She is looking for an activity where the whole family can either participate together or train simultaneously. |
目標 (Goal) | 找到一個課程時間表清晰、適合不同年齡、且能提供安全、正面社群環境的 BJJ 學校。希望有家庭折扣或多課同時註冊的選項。 | To find a BJJ school with a clear class schedule, suitable for different age groups, and offering a safe, positive community environment. Hopes for family discounts or multi-class registration options. |
痛點 (Pain Point) | 網站資訊混雜，無法一眼區分孩童班和成人班的時間；擔心 BJJ 過於暴力或競爭性太強，不適合孩子。 | Mixed information on websites, inability to quickly distinguish children's and adults' class times; concerns that BJJ might be too violent or competitive for her children. |
期望 (Expectation) | 網站應有一個**「家庭中心」頁面，清楚列出所有課程時間並能按年齡篩選，並強調紀律、尊重和社群連結**的價值觀。 | The website should have a "Family Hub" page that clearly lists all class times with age filtering, and prominently emphasizes values like discipline, respect, and community connection. |
Insight
潛在的 BJJ 學員（尤其是家長）在尋找課程時，不僅關注訓練的專業度，更重視社群環境是否友善、非威脅性，以及能否促進家庭成員共同參與或相互支持。許多武術網站過度強調競技和侵略性，嚇退了初學者和家庭用戶。因此，我們的網站洞察是：提供一個清晰的課程結構和排程，同時透過視覺和內容強化「家庭溫暖」和「社區安全」的感受，以消除初學者的心理障礙。
Potential BJJ students, particularly parents, prioritize not only the professionalism of the training but also whether the community environment is welcoming, non-intimidating, and conducive to family participation or mutual support. Many martial arts websites overly emphasize competition and aggression, which deters beginners and families. Our insight is: To eliminate psychological barriers for beginners, the website must provide a clear course structure and schedule while using visuals and content to reinforce the feeling of "family warmth" and "community safety."