COTT
Stylish your surfing leash.
Overview
"We All Come From the Sea."
當你在海浪上飛翔的瞬間的是獨一無二的，海水擁抱著年輕狂野又心胸開放的你，讓創意源源不絕在衝浪者間分享與流動，每一次摔下浪板都讓你又站起來，再一次尋找下一個浪頭。
The moment you soar on the waves is truly one of a kind. The ocean embraces your young, wild, and open heart, allowing creativity to flow and be shared among surfers. Every fall from the board pushes you to rise again, always seeking the next wave.
Insight
現代衝浪文化逐漸被商業化與潮流導向所主宰，與衝浪者與海洋之間深層的連結漸行漸遠。許多品牌強調表現力與外在美感，卻忽略了人們最初被海洋吸引的情感與精神本質——那種真實、踏實的流動、挫敗與自由的體驗。對於沖繩的年輕、富有創意的衝浪者與旅人而言，他們渴望更真誠的事物——一個能捕捉海浪詩意節奏、展現衝浪社群共享精神的品牌。對他們來說，衝浪不是征服海洋，而是與海洋融為一體的旅程。
Modern surf culture has become increasingly commercialized and trend-driven, losing touch with the deeper connection between surfers and the ocean. Many brands celebrate performance and aesthetics but overlook the emotional and spiritual essence that draws people to the sea in the first place — the raw, grounding experience of flow, failure, and freedom. For young, creative surfers and travelers in Okinawa, there’s a longing for something more authentic — a brand that captures the poetic rhythm of the waves, the shared spirit of the surf community, and the idea that surfing is not about conquering the sea, but becoming one with it.
Category
UI design
Service
Brand Identity
Year
2023
Role
UI UX designer
01 Discover
NEXT PROJECT
COTT
Stylish your surfing leash.
Category
Visual Design
Service
Pattern Design
Year
2024
Client
COTT
Overview
"We All Come From the Sea."
當你在海浪上飛翔的瞬間的是獨一無二的，海水擁抱著年輕狂野又心胸開放的你，讓創意源源不絕在衝浪者間分享與流動，每一次摔下浪板都讓你又站起來，再一次尋找下一個浪頭。
The moment you soar on the waves is truly one of a kind. The ocean embraces your young, wild, and open heart, allowing creativity to flow and be shared among surfers. Every fall from the board pushes you to rise again, always seeking the next wave.
Insight
Modern surf culture has become increasingly commercialized and trend-driven, losing touch with the deeper connection between surfers and the ocean.
Many brands celebrate performance and aesthetics but overlook the emotional and spiritual essence that draws people to the sea in the first place — the raw, grounding experience of flow, failure, and freedom.
For young, creative surfers and travelers in Okinawa, there’s a longing for something more authentic — a brand that captures the poetic rhythm of the waves, the shared spirit of the surf community, and the idea that surfing is not about conquering the sea, but becoming one with it.
Prototype
